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  • Parah


Founded in the 1950s, Parah shot to popularity in the 1970s, transforming the swimsuit into an object of pure fashion.

The brand unites innovative product and fabric research with designs that emphasise women's femininity, ensuring that the garments successfully combine absolute comfort with fashion. Today, Parah's lingerie and swimwear collections reflect Italian excellence and creativity, as well as artisan workmanship. There is great attention to every detail, embellishment and fit in all the styles and colours proposed for each collection. Every step of the production process, from style design to manufacturing with cutting-edge machinery, is done in Italy, delivering beautiful products of exceptional quality.

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